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Tim's Latest Recommended Reading List!
Microsoft TV? Another bad idea that's D.O.A.read more
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Tim's Latest Recommended Reading List!
YouTube Foregoing Millions in Bet to Become Video Ad Gatekeeperhttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141965#commentsSomeday, Store Coupons May Tap You on the...
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Teaching an old dog new tricks
Although I've worked extensively with mobile and social media technology over the years, until recently, I've viewed it as a necessary job function rather than a desired, integrated part of my life....
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Connecting the DRTV-Internet Dots
Five reasons why the Internet is the DRTV marketer’s best friend. It's hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was deathly afraid of the Internet. How...
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Integrating Social Networking with DRTV
You’d be hard pressed to find a marketer who hasn’t used popular social networking sites like Facebook, Twitter, LinkedIn and Ning to stretch its advertising dollars. Whether they are broadcasting...
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Tying the Knot
Today’s consumers want a cohesive shopping experience. They want to know that the products, colors, sizes and prices they see on television match those that are being sold on the Web, on the shelves of...
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5 Ways to Win the Multigenerational DRTV Game
DRTV marketers have always been notoriously good at segmenting their audiences and targeting them in a way that makes viewers want to pick up the phone or turn on their laptops to learn more. By...
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4 Long-Form DRTV Trends for Today's On-Demand World
When on-demand hit mainstream over a decade ago, a collective gasp could be heard across the advertising industry. Giving consumers the ability to record, rewind, playback, and fast forward television...
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Managing Your Brand’s Social Reputation
When social networking exploded onto the scene several years ago, marketers suddenly had another consumer engagement tool at their fingertips. They also had a new front to protect through a process...
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Leveraging In-App Ads, Games, and Mobile
Game controllers in hand, a group of twentysomething guys strategically position themselves around a big screen TV as Call of Duty Elite’s story line unfolds, courtesy of Xbox Live. Suddenly, one of...
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Are You Really Measuring Your Social Media Performance?
If there’s one thing about DRTV marketers, they know and understand the value of measurement, metrics and accountability. Born out of the need to keep close track of campaign performance and media...
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Are Your Campaigns Hitting the Latest “Hot” Social Connection Point?
Recently, Instagram and Omnicom inked a deal that’s sure to up the ante for online advertisers when it comes to digital ad quality. The new agreement will allow brand marketers that work with Omnicom...
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How to Develop and Leverage a DRTV-Pinterest Connection
When the word Pinterest comes up in conversation these days, the image of direct response commercials and products doesn’t necessarily spring to mind. After all, this social media platform got its...
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